In particular, reputation management is defined as the process of trying to shape public opinion about a company or person by influencing online information regarding that entity. There are many different techniques used in reputation management including SEO, social media, and viral marketing. For many companies, reputation management represents an invaluable part of their overall business strategy. For example, one company may be responsible for cleaning up negative search results on Google, while another company may clean up negative press regarding a specific product.

In order to understand this concept at it’s simplest level, let’s look at a simple example using Google. Every website on the internet has a Google page rank, or PR. This number represents the consensus opinion of most visitors to that site. As an individual searching the internet, these opinions are based largely on the keywords that you use to find your website. If you start looking for a local restaurant, you would most likely enter a search for restaurants in your local area. The results from the search would show several websites that represent the best deal for what you’re looking for, as determined by the amount of traffic that the website receives.

As an example, suppose that you own a popular website that deals with cheap vacations. When someone searches for cheap vacations, they are more likely to come across your website by way of your social media presence. By connecting yourself with established and credible social media sites such as Twitter, Facebook, and YouTube, your reputation management process would be more effective than if you simply ignored the existence of these sites altogether. By creating a solid social media presence, you are able to leverage the power of online reputation to boost your overall reputation. Overall, the reputation management process is all about making sure that your brand stays consistent throughout the web.

VSMA Reviews by Sam Chara